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Green Bay Chapter SHRM

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Upcoming events

    • 22 Feb 2024
    • 6:00 PM
    • 31 May 2024
    • 8:30 PM
    • TBD

    2024 Spring Study Group Details

    Date: February-May 2024

    Time: 6pm – 8:30pm, Thursday Evenings

    Location: TBD

    Registration Options:

    • Green Bay or Local SHRM Chapter Member:  $610, In-Person Sessions, SHRM Books & Online Portal
    • Non SHRM Member: $810, In-Person Sessions, SHRM Books & Online Portal
    • No Materials: $150, In-Person Sessions

    **GB SHRM will host the weekly study group with a minimum of 5 registered students**

    SHRM Learning System – Chapter Champion Perks!

    • SHRM PowerPoint slides to guide each weekly session
    • In-class access to SHRM online portal and discussion of exam questions
    • Bonus: SHRM final exam (90 test questions) –only included with purchase of SHRM Books

    **Price comparison to National SHRM price structure and Green Bay study group/material cost does not include SHRM exam fee.

    Register using this link: Green Bay SHRM - Spring 2024 - SHRM Certification Study Group (

    For more information contact Tonya Ouradnik by calling 920-338-6310 or

    SHRM Certification Resources:

    Earning your SHRM-CP or SHRM-SCP credential makes you a recognized expert and leader in the HR field—and a valuable asset to your organization, keeping you and your organization more competitive in today's economy. This professional distinction sets you apart from your colleagues, proving your high level of knowledge and skills.

    Learn more:

    Apply for the exam:

    SHRM Certification Scholarship Opportunities:

    As a member, you may qualify for a scholarship for either the exam fees or study group and materials. Details can be found at Green Bay SHRM - Certification ( Application deadline is February 1. 

    Don’t delay! Registration deadline is

    February 4, 2024

    • 13 Mar 2024
    • 11:00 AM - 1:00 PM (CDT)
    • Tundra Lodge - 865 Lombardi Ave, Green Bay, WI 54304

    The Hiring Tree: Laws of Applicant Attraction

    By: Steven J. Smith
    Wednesday, March 13, 2024

    Tundra Lodge

    11:00 AM – 1:00 PM


    How many companies have struggled with hiring in the last few years? With 2x less applicants in the marketplace, the ability to attract candidates is more important than ever before.

    In The Hiring Tree analogy, too many employers rely heavily on one core channel for hiring. The challenge with this is like a tree with one single branch, the tree branch will topple over as it begins to bear fruit due to the weight of the fruit. It creates an awful experience for applicants. 20th century recruiting methodologies are slowly being replaced by new technologies, which means employers need to stay on top of what is happening in the market more than ever before.

    The biggest mistake 80% of employers make is the use of a job description as their job ad. New job board rules are being enforced due to Search Engine Optimization practices (SEO), Artificial Intelligence technology, and an influx of scam artists during the pandemic. This is forcing many employers to make changes they are not familiar with. 

    In this session we will cover the analogy of the Hiring Tree and discuss one specific branch of the hiring process that will provide immediate results to attracting top talent, regardless of a recession on the loom.

    A truly balanced tree has multiple branches, a solid trunk (application process) and firm roots to produce award-winning fruit, which means any hiring strategy must include multiple channels and have the right foundation. From the roots to the trunk, extending out the branches, this presentation will help attendees understand how to develop a sound “Hiring Tree” that will produce fruit (applicant flow) in ANY market, regardless of unemployment rates, recessions, layoffs, pandemics, ghosting, & quiet quitting, which all plague employers today.


    •  Understand and define key differences between job boards, search engines, aggregators, and social media channels plus how algorithm changes and AI technology have impacted hiring strategies. You will be armed with ideas on how to strategically approach these channels when marketing roles for your organization in an effective way.
    • Gain a sound understanding of the core elements of a job ad to gain more visibility and attract more qualified job seekers to your roles for active job seekers. Learn the strategic elements of a job ad that need to exist to give applicants a higher chance of finding your jobs.
    • Know how to effectively develop the 3 core elements of the application process that leads to higher conversions, providing more applications and mitigate drop off rates. Learn the differences between resume parsing and profile parsing, and whether or not resumes will be part of the future of hiring
    Steve will be the first to tell you that recruiting is marketing. He earned his Bachelorof Science in Finance at Brigham Young University and started his career in recruiting in Feb 2005. In 2008, he took a risk during a recession to help start a new company with Ryan Kohler, called ApplicantPro, an applicant tracking software platform for small to mid-sized businesses. With 11,000 clients and close to 300 employees, ApplicantPro has made the Inc 5000 list 11 years in a row, a feat accomplished by very few organizations in the country. ApplicantPro was also named an Indeed Platinum Partner in 2023, one of only five companies in the country to receive this designation. Steve is SHRM-CP and PHR certified, and currently volunteers as the Utah SHRM State Director. His book, The Hiring Tree: Laws of Applicant Attraction, was released in early 2023, and has helped thousands of organizations across the country rethink the way they approach hiring. If you need help understanding the principles and role of SEO and marketing when it comes to attracting job seekers, Steve provides a solid framework for hiring.

    Meeting Schedule

    11:00 AM – 11:30AM                Registration and Breakfast Buffet

    11:30 AM – 11:45AM                SHRM Business and Announcements

    11:45 AM – 1:00PM                  Presentation

    Reservation Deadline for this meeting is 

    Friday, March 8th at 5:00 PM. 

    $25 – GB SHRM Member*

    $35 – Guest of GB SHRM Member/Non-Member*

    $10 – SHRM Student Chapter Member

    **Books will be available for purchase**

    • 10 Apr 2024
    • 7:30 AM - 9:30 AM (CDT)
    • Tundra Lodge - 865 Lombardi Ave, Green Bay, WI 54304

    • 8 May 2024
    • 7:30 AM - 9:30 AM (CDT)
    • Tundra Lodge - 865 Lombardi Ave, Green Bay, WI 54304

    • 22 May 2024
    • 11:00 AM - 1:00 PM (CDT)
    • Tundra Lodge - 865 Lombardi Ave, Green Bay, WI 54304

    • 12 Jun 2024
    • 11:00 AM - 1:00 PM (CDT)
    • Tundra Lodge - 865 Lombardi Ave, Green Bay, WI 54304

    • 18 Sep 2024
    • 7:30 AM - 1:00 PM (CDT)
    • Tundra Lodge - 865 Lombardi Ave, Green Bay, WI 54304

    • 13 Nov 2024
    • 11:00 AM - 1:00 PM (CST)
    • Tundra Lodge - 865 Lombardi Ave, Green Bay, WI 54304

    • 11 Dec 2024
    • 7:30 AM - 9:30 AM (CST)
    • Tundra Lodge - 865 Lombardi Ave, Green Bay, WI 54304

Past events

14 Feb 2024 Love is in the... Workplace?
3 Feb 2024 Green Bay Gamblers HR Professionals Night
10 Jan 2024 The Active Threat By Jedd Bradley
13 Dec 2023 Creating a Culture of Hustle without Burnout by Dustin McClone
8 Nov 2023 Change Management
13 Sep 2023 Annual Legal Conference, Silent Auction, and Vendor Fair
14 Jun 2023 Let's Get Social: Strategies for Recruiting Through Social Media
10 May 2023 FMLA Communication: Getting the Conversation Right
12 Apr 2023 The Art of Asking Better Questions; How The Right Questions Lead To More Efficient and Effective Outcomes
8 Mar 2023 Earning the Heart: How to (Re)Ignite Organizational Commitment
22 Feb 2023 DOL Investigations and Enforcement Initiatives
8 Feb 2023 Retaliation and Whistleblower Claims
11 Jan 2023 The Great Retention
14 Dec 2022 The Best of Both Worlds: Saving Money While Improving Your Employee Benefits Package
9 Nov 2022 People Management Starts with Listening by Tammy Propson
14 Sep 2022 Silent Auction - Legal Update
14 Sep 2022 September Annual Legal Update
8 Sep 2022 Fall 2022 - SHRM Certification Study Group
8 Jun 2022 Putting the Humanity Back into HR
11 May 2022 Candid Conversations that Drive Results
13 Apr 2022 Building Civility, Can't We All Just Get Along
23 Feb 2022 Ethics for HR Professionals
17 Feb 2022 2022 Spring - SHRM Certification Study Group
9 Feb 2022 Bad Employees Don't Get Fired, They Fire Themselves
12 Jan 2022 A Well Done Professional Midlife Crisis
8 Dec 2021 Behavioral and Statement Analysis
10 Nov 2021 Ignite the Burned Out While You Fire Up So You Don’t Burnout: How Leadership Inspires the Disengaged
23 Sep 2021 September Annual Legal Update
14 Jul 2021 Biden Administration – 6 Months In: Where We’ve Gone, and Where We May Go
9 Jun 2021 Simple Succession Planning (and development)!
18 May 2021 2021 Human Capital Conference
12 May 2021 War for Talent: The Human Search Engine - Half Day Workshop
14 Apr 2021 Diversity & Inclusion Virtual Lunch Meeting
10 Mar 2021 Hire 4 Performance
10 Feb 2021 FMLA and ADA Scenarios & Best Practices
13 Jan 2021 Investigations of Wrongful Workplace Conduct
16 Dec 2020 HOLY COW - How to Create an Amazing Culture that Steers Passion, Performance & Prosperity - Presented by Tracy Stock
11 Nov 2020 How to Create an Amazing Total Rewards Program - Presented by Janet Johnson
21 Oct 2020 Diversity, Equity and Inclusion in the Workplace – Policy and Program Considerations
10 Sep 2020 Fall 2020 - SHRM Certification Study Group
9 Sep 2020 Sponsorship - September Legal Update
9 Sep 2020 September Annual Legal Update
29 Jul 2020 Virtual Zoom Event - Unemployment Compensation Update
8 Apr 2020 CANCELLED - Investigations of Wrongful Workplace Conduct - Presented by Max Mueller
11 Mar 2020 War for Talent: The Human Search Engine - Presented by Chris Czarnik
20 Feb 2020 FREE February After Hours Meeting- LGBT Inclusion in the Workplace
12 Feb 2020 If Not You, Who? How to Crack the Code of Employee Disengagement - Presented by Jill Christensen
1 Feb 2020 Spring 2020 - SHRM Certification Study Group
14 Jan 2020 Recruiting Marketing Round Table
8 Jan 2020 Your Value Proposition – Identifying and Understanding Your Strengths and Motivations for Leadership - Presented by Rebecca Bratton
30 Dec 2019 Scholarship Opportunities!
11 Dec 2019 Mental Wellness - Presented by Rebecca Fairman
14 Nov 2019 After Hours Meeting - How to Enhance Employee Engagement to Reinforce Retention
13 Nov 2019 Leading Leaders - Presented by Mike Lee
29 Oct 2019 2nd Strategic Planning Session
3 Oct 2019 October After Hours Meeting - Violence in the Workplace
18 Sep 2019 Silent Auction Winnings
11 Sep 2019 GBSHRM Vendor Fair
11 Sep 2019 Annual Legal Update, Silent Auction and Vendor Fair
15 Aug 2019 Strategic Planning Workshop
31 Jul 2019 Scholarship Opportunities!
8 May 2019 Unconscious Bias - Presented by Mohammed Bey
10 Apr 2019 Diversity, Leadership & Effective Listening: A Social Justice Imperative - Presented by Eddie Moore, Jr., PhD
13 Mar 2019 How to Lead the Way to Picture Perfect Change - Presented by Jonathan Michael Bowman, J.D.
13 Feb 2019 Five Habits of Destructive HR Leaders - Presented by Kelly Skenandore-Holtz
9 Jan 2019 Life is a Marathon! - Presented by Matt Jones
12 Dec 2018 Break From Best Practice - Presented by Alonzo Kelly
14 Nov 2018 Live Your Youlogy for Leadership
24 Oct 2018 Refresh Leadership Simulcast
10 Oct 2018 WI SHRM 2018 State Conference
12 Sep 2018 Annual Legal Update, Silent Auction & Vendor Fair
16 Aug 2018 GBSHRM Night Out
13 Jul 2018 Scholarship Applications Now Being Accepted!
17 Jun 2018 National SHRM 2018 Annual Conference
17 May 2018 MeToo: GB SHRM Complimentary Learning Session
9 May 2018 Engage & Inspire Your Workforce
11 Apr 2018 Diversity Event
14 Mar 2018 Employee Engagement – How to make training a want and not a have to!

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