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Green Bay Chapter SHRM

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Behavioral and Statement Analysis

  • 8 Dec 2021
  • 11:15 AM - 1:15 PM (CST)
  • Tundra Lodge - 865 Lombardi Ave, Green Bay, WI 54304


Registration is closed


Wednesday, December 8th

Behavioral and Statement Analysis: Learn how to spot deceptive behavior during interviews and investigations! 

Presented By: Bruce Jacobs

DECEMBER: Bring a guest for only $15

Tundra Lodge

11:15am – 1:15pm


Imagine being able to know what people are really thinking and feeling, or what their words really mean.  Imagine being able to use scientifically proven techniques and clues to get to the truth in either your personal or professional life.

These are critical skills to recognize and prevent crimes. They are beneficial in preventing crime suspects from escaping prosecution or even averting an act of terror. Behavior and language are in our DNA. Our brains tell us that we are not supposed to lie. When we do, micro expressions, body gestures, voice/verbiage changes and baseline behaviors are all affected due to a conflict between cognitive thinking and emotional feelings. This causes leakage or clues of deception. Humans are unable to control most of these reactions and with the right training, you can begin to spot the clues of deception or true emotion.

This training on Behavioral and Statement Analysis will train you to recognize the scientifically proven “LEAKAGE OF TRUTH” and “DECEPTIVE BEHAVIOR.  You will begin to truly understand that it is impossible to lie. You will develop an advantage in both your professional life and your personal life.


Bruce Jacobs is a 30-year retired veteran of the Manitowoc Police Department. His career includes: 18 years as an SRO where he did thousands of interviews, 25 years as a DARE Officer, eight years on the State of Wisconsin DARE Officers Association Board and nine years as the Crime Prevention Sergeant. He served on the Board for both Manitowoc County Crime Stoppers and Healthiest Manitowoc County Substance Abuse Prevention Coalition. Bruce is a State of Wisconsin Licensed Private Investigator and holds a National Certification in Defensive Driving through the National Safety Council. In addition to his career, he started and owned Advantage Driving School llc from 2010 -2019 and currently owns and operates Behavioral Analysis and Security Consultants llc.

Bruce has a Bachelor’s Degree in Administration of Justice and has specific training and certifications in many fields including: Behavioral Analysis and Statement Analysis, Micro Expressions, Interviewing Techniques, CPTED, Security Surveys, Workplace Violence, Drugs in the work place, Safety and Scams. Over the past 30 years, he has made presentations on these topics to help educate others to be aware of their surroundings and not to become a victim. These real-life topics will not only help keep you safe but to know what others are thinking as well

Meeting Schedule

11:15am – 11:30am                            Registration and Networking

11:30am – 11:45am                             Lunch Buffet

11:45am – 12:00pm                            SHRM Business & Sponsor Highlight

12:00pm – 1:15pm                               Bruce Jacobs: Behavioral Analysis

Reservation Deadline for this meeting is Monday, December 6th at

5:00 PM

$25 – GB SHRM Member*

$35 - Non Member

$15 – Guest of GB SHRM Member*

$15 – SHRM Student Chapter Member

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